Haymitch Abernarthy (to Katniss): You really want to know how to stay alive? You get people to like you. Oh. Not what you were expecting? Well, when you’re in the middle of The Games and you’re starving or freezing, some water, a knife, or even some matches can mean the difference between life and death. And those things only come from sponsors. And to get sponsors, you have to make people like you. And right now, sweetheart, you’re not off to a real good start.

From the movie The Hunger Games (2012)